Building a Local Fashion Brand

Executive Summary This report is prepared on the basis of a survey on a local fashion brand (Dishes Doss), & it's a survey to building this brand as a strong brand. The concept of branding has been around for centuries as a meaner to distinguish the goods of one producer from those of another. In fact the word brand is derived from the Old Norse word brander, which meaner â€Å"to burn,† as brands were and still are the meaner. Brands identify the source or maker of a product and allow consumers to assign responsibility to a particular manufacturer or distributor. Most important, brands take on special meaning to consumers.Because of past experiences with the product and its marketing program over these years, consumers find out which brands satisfy their needs and which one do not. As a result, brands provide a shortened device or meaner of simplification for their product decisions. Building a brand is a step by step process. There are four steps or six blocks to build up a brand. Here we applied all the steps or blocks to find out the present brand situation of Dishes Doss. In order of these steps or blocks we made a questioner of 69 questions ; held a survey on 50 people.After the survey we convert the result onto percentage and put it into graph to show the situation. The topic has been selected to building some local fashion brands (dishes Doss). A major objective of the report is to make customer based equity for these brands. After studying the steps of a brand building, we surveyed the information of these brands, on the basis of brand building. 1. 1 . Introduction: To build up a brand two questions often arises: What makes a brand strong? And how do you build a strong brand? To help to find out we study about the CUBE model which has four steps or six blocks.Beside this marketer face two questions are: What o different brands mean to customer? And how does the brand knowledge of consumers affect their response to marketing activity? The challen ge for marketers in building a strong brand is ensuring that customers have the right type of experiences with products and services and their accompanying marketing programs so that the desired thoughts, feelings, images, beliefs, perceptions, opinions, and so on become linked to the brand. 1. 2. Origin of the report: Brand is a very sensitive issue to the marketing people and is a very important issue to the customer.Because a strong brand can create a very highly demand of a reduce of a particular brand. To build up a strong brand one should to know so many things, ; he/she have to go with a four step procedures. And in this report we tried to focus on building a brand as a strong brand for that we select a local fashion brand. 1. 3. Objectives of the study: We make a study to know the Brand identity, meaning, response, relationship with the customers. We tried to know that is the customers are satisfied, dissatisfied, confused about the brand, its service, products and the overa ll factors.The core or the main objective of the study is to building a local fashion brand. To find the robbers, and scope of a local fashion brand ; build it as a strong brand. 1. 4. Methodology: We make a survey on Dishes Doss, which is a local fashion brand with ten famous local fashion brands. We make a questioner consisting 69 questions, on the basis of brand building in categories. Then take a sample of 50 people of different age, gender, ; occupation who use these brands. After getting the answers, we measured the level of satisfaction, dissatisfaction, confusion on different level of brand building. . 5. Limitations of the study: We are in our formal education stage. So this is our first assignment which is n the basis of the practical experience in real life. So, our lack of experience greatly influenced in preparing this report. We faced some other limitations that are given bellow: * It is too much difficult to comment and suggest based on few days study. Assignment repo rt is important to fulfill the Brand Management course, but we do not have enough time for such a detailed process. * Lack of collecting essential data ; information. * The survey is not 100% accurate. The four steps of brand building: The four steps of brand building represent a set of questions that customers invariably ask about brands. The questions are as follows: 1. Who are you? (Brand identity) 2. What are you? (Brand meaning) 3. What about you? What do I think or feel about you? (Brand response) 4. What about you ; me? What kind of association and how much of a connection would I like to have with you? (Brand relationships) By establishing the answer of these questions marketer can build a strong brand in the market among the customers.When customers get a clear answer of their question from the marketer then it become easy to make a decision about the brand. When marketer able to establish he answer of the question then they are on the way of building a strong brand. 2. 1. 1 . Brand Identity/salience: Achieving the right brand identity meaner brand salience with the customers. Brand salience measure awareness of the brand, that indicate is the customer are aware of the brand or not? Or how often and how easily the brand is identified by the customer in order of various situations and circumstances?We have said that brand awareness refers to customer ability to recall and recognize the brand under different conditions and to link the brand name, logo, symbol, and so forth to certain association in memory. Here we will know about the depth and the breadth of awareness thus gives the product an identity by linking brand elements to a product category and associated purchase and consumption or usage situations. Brand depth measure that how likely or easily the brand element come to the mind of customers ; brand breadth measure the range of purchase ; usage situation in which the brand element come to the mind. . 1. 2. Brand Meaning/Performance ; Imagery: The brand performance describe how well the product or service meets customers' more functional needs. How well does the brand rate on objective assessments of laity? To what extent does the brand satisfy utilitarian, aesthetic, and economic customer needs and wants in the product or service category? Five types of attributes and benefits often underlie brand performance, as follows: 1. Primary ingredients and supplementary features. 2. Product reliability, durability, and serviceability. 3. Service effectiveness, efficiency, and empathy. 4.Style and design. 5. Price. 2. 1. 3. Brand Response/]judgment & feelings: Brand image indicate a brand picture in a customer mind. Brand imagery depends on the extrinsic properties of the producer or service, including the ways in which the rand attempts to meet customer psychological or social needs. In this way people think about a brand abstractly, rather then what they think the brand actually does. Thus imagery refers to more intangible aspe cts of the brand, and consumers can form imagery association directly from their own experience or indirectly through some other source of information.Many kinds of intangibles can be linked to a brand, but four main ones are: 1. User profiles. 2. Purchase and usage situations. 3. Personality and values. 4. History, heritage, and experiences. Brand Judgments are customers' personal opinions about and evaluations of the rand, which consumers form by putting together all the different brand performance and imagery associations. The four types of brand Judgments are important, they are: 1 . Judgment about brand quality, 2. Brand Credibility, 3. Brand Consideration, 4. Brand Superiority. 2. 1. 4.Brand Relationship/Resonance: Brand resonance describes the nature of the relationship and the extent to which customers feel that they are ‘in sync' with the brands. Resonance is characterized in terms of intensity, or the depth of psychological bonds that customers have with the brands, as well as the level of activity engendered by this loyalty.

Maslow’s Theory of Personality

Maslow’s served as one of the most influential theorists in his field. He proposed a more simple and appealing theory wchich acted against reductionism and instead proposed a more holistic approach for personality research. Maslow’s theory of personality is based on a theory of motivation, characterized by a particular hierarchy of need and an end product of self-actualization which follows after all the needs have been satisfied. The Theory of Motivation, human behavior is influenced by basic needs. These needs are   ordered in a hierarchy which indicates which of these needs is the most urgent and accordingly which has to be satisfied before a higher need can be catered to. These needs are (1) physiological needs; (2) safety needs; (3) belonging needs; (4) esteem needs; and (5) self-actualization. Consequently, self-actualization, being the last of the stages is reached when all needs are fulfilled. However, achievement of this state is not fixed, it is still a process of development which is always continuous. Self-actualization signifies that the individual has reached and fulfilled all of his potentials, talents and competencies (Boeree). In line with this, the subject for this topic would be Oprah Winfrey. Oprah Winfrey came from an extremely poor family, daughter of a housemaid and a soldier. She lived her childhood in extreme poverty and was often teased by other children due to poverty and her racial background. First, her basic physiological needs, were poorly catered to because of extreme poverty. However, her strong will and character enabled her to attain her safety, belonging and esteem needs. And her status right now as one of the most successful women in the world is a manifestation of a successful self-actualization (A Biography). In self-actualizing an individual, there are three character traits that together shall define a new personality type. First, perception and experience is an integral part of molding a person. His eagerness to discover new things and learn new ideas shall contribute largely to the development of his personality and potentials. Another, in self-actualization, an individual must have a spontaneous attitude in expressing their thoughts and ideas. He must be natural and must have an attitude of general acceptance towards other people and to himself. And lastly, to fully attain self-actualization, individuals must have a sense of belongingness towards the whole society. They should be able to become friendly and empathic to other people’s feelings and idea and capable of creating harmonious interpersonal relationship to people outside his intimate friends. Oprah Winfrey, in her own way had undergone her own self-actualizing process. Her life experiences were manifestations of her successful attainment of her potentials and competencies. First, she was always open to changes, new ideas and experiences. Since her childhood, she had welcomed her potentials and worked hard to develop it. Further, she has always been liberal minded and true to her opinions and thoughts. She was one of the strongest individuals who weren’t afraid to voice out their opinion. And lastly, her commitment to the community and her developed empathy towards other people equipped her to become attached to the community. Thus, personality development is a holistic process. It takes into account physical, mental and emotional needs. And it encompasses personal growth, and goes beyond growth that is attributed with an individual’s ability to reach out to the society in general. References Boeree, C. George. Abraham Maslow. Retrieved November 8, 2007 from http://webspace.ship.edu/cgboer/maslow.html Heylighen, Francis. A Cognitive-Systematic Reconstruction of Maslow’s Theory of Self-Actualization. Retrieved November 8, 2007 A Biography: Oprah Winfrey. Retrieved November 8, 207 from http://oprah.urbanhustler.com/biography/   

Eight Elements of Thinking

The four real distinct categories are deductive, inductive, abductive or inference, and analogical. Deductive Reasoning: Consist of Implication and Consequences, and Interpretation and Inference. Deductive reasoning is one of the two basic forms of valid reasoning. It starts with an assumed hypothesis or theory, which is why it has been called ‘hypothetical-deduction; this assumption may be well-accepted or it may be rather precarious – nevertheless, for the argument it is not questioned.This is the opposite of inductive reasoning, which involves creating broad generalizations from specific observations. The basic idea of deductive reasoning is that if something is true of a class of things in general, this truth applies to all members of that class. One of the keys for sound deductive reasoning, then, is to be able to properly identify members of the class, because incorrect categorizations will result in unsound conclusions. Inferences are interpretations or conclusion s you come to.Inferring is what the mind does in figuring something out. Implications are claims or truths that logically follow from other claims or truths. Implications follow from thoughts. Consequences follow from actions. Inductive Reasoning: Entails Concepts and Information. It is the process of reasoning in which the premises of an argument are believed to support the conclusion but do not ensure it. Induction is employed, for example, in using specific propositions.Concepts are ideas, theories, laws, principles, or hypotheses we use in thinking to make sense of things. Inferences are interpretations or conclusions you come to. Inferring is what the mind does in figuring something out. Abductive Reasoning: Take account of Point of view and Assumption. Abductive reasoning typically begins with an incomplete set of observations and proceeds to the likeliest possible explanation for the set. Abductive reasoning yields the kind of daily decision-making that does its best with the information at hand, which often is incomplete.Analogical Reasoning: Comprise of the elements Purpose and Questions at issue. Analogical reasoning is a technique of handling information that associates the resemblances between new and agreed concepts, and then uses those similarities to gain understanding of the new concept. It is a system of inductive reasoning for the reason that it makes every effort to provide understanding of what is likely to be true, rather than deductively proving something as fact.

Identify on a local or national level how terrorism is financed Research Paper

Identify on a local or national level how terrorism is financed - Research Paper Example Since contemporary age has witnessed large scale terrorism particularly in the wake of cold war between the USA and the former USSR and the advent of purported New World Order, which has divided the globe into different groups on the basis of religion, economic condition and geographical location. The 9/11 catastrophe has determined new dimensions of international relations, where different nations and societies declared their opponents as terrorists in the light of the attacks on WTC, New York. Though the intellectuals view the catastrophe as a nefarious act designed by the US intelligentsia to capture the resources existing in the Islamic world, the western world found the hand of Osama Ben Laden and his companions in the entire catastrophe, which looked for taking revenge of the American and Israeli atrocities on the Muslim population of various countries. Tarpley (2004) observes that 9/11 was an example of state-sponsored, false-flag, synthetic terrorism, and hereinafter called s ynthetic terrorism. Consequently, the Gulf based Al Qaeda was unanimously declared as the most notorious terrorist organization busy in challenging the very peace of the world. ... Somehow, it is also is a reality beyond suspicion that no corporate firm or organization intentionally provides any terrorist group with the financial support; rather, the planning cell of terrorist organizations manages to receive the same in the sacred name of religious institutions, humanity, health, education and other humanistic purposes; the same is applied on the anti US reactionary militant group Al Qaeda. Financial Action Task Force (2008) is of the view that terrorist financing requirements fall into two general areas: (1) funding specific terrorist operations, such as direct costs associated with specific operations and (2) broader organizational costs to develop and maintain an infrastructure of organizational support and to promote the ideology of a terrorist organization. Like all other militant groups, the organization under investigation also requires financing to run its administrative or structural as well as operational activities. The administrative activities inc lude the expenditures spent on the establishment of offices, staff recruitment, co-ordination with media, communication and propaganda activities and payments and salaries of staff members. They also include the payments of utility bills, sharing and exchanging of information and recruitment and hiring of the militants. Moreover, arrangement of residence, health and medical facilities related to the top leadership is also the part of administrative expenditures. While discussing the operational activities, allocation, appointment and placement of the militants is one of the most significant operational activities of the terrorist organization. Since Al Qaeda has to

Response Paper Essay Example | Topics and Well Written Essays - 250 words - 10

Response Paper - Essay Example The author’s argument on debts is valid from a moral perspective but not from a legal perspective. Moral values such as beneficence and nonmaleficence require that actions result in benefits or at least minimize harms to people and offering credits that can increase economic burdens on borrowers fails the morality test. Similarly, a utilitarian perspective to ethics requires optimal benefits. The relative number of lenders and borrowers, however, identifies concentration of benefits in the hands of a few individuals while majority borrowers bear the burden of refinancing loans and even consequences of defaults. A legal perspective, however, identifies equal responsibilities between lenders and borrowers because of their roles in creating contracts; and this is consistent with deontology ethics. Credits are, therefore, legal as long as both parties consent to it and though resistance to credit may be necessary, especially to protect vulnerable populations, awareness among the p opulation and social bargaining is the most suitable approach because it is likely to induce moral soundness in the credit system that is based on legal frameworks and profit motive (Ross

Voice of the self Essay Example | Topics and Well Written Essays - 500 words

Voice of the self - Essay Example Therefore, Gilyard’s personal and professional perspectives of today’s education, especially with regard to Standard English language skills, have great implication for education, in general, and language education for African Americans, in particular. In the sixth chapter of the book, Big Fame and Other Games†, the author introduces various types of language games and poetry writing exercises of his school days. â€Å"The moments were unfolding that would become the central core of my sports memory, visions I can recall more readily and with more exactness than many events of far more recent times.† (Gilyard, 76) All through this chapter, the author provides convincing narration of his experiences in the school and brings out the issues of the African Americans. A reflective analysis of the chapter 6, 7, 8 and 9 of Voice of the Self confirms that the book is a unique blend of memoir and scholarship of the author bringing about the major elements of his edu cation and the issues of language education for African Americans.

United States Health Care Reform and Accountable Care Organizations Research Paper

United States Health Care Reform and Accountable Care Organizations - Research Paper Example The U.S. health sector is very inefficient in terms of cost levels and in order to bring this down this paper discusses the implementation of Affordable Care Organizations and whether or whether not they will be able to remedy this situation. If indeed, ACOs benefit the health sector over the years as predicted by studies the U.S health sector will be able to lower costs and increase the quality of their health care. The United States Health Sector has gone through many reforms over the years and has recently been subjected to the Affordable Care Act which calls for Accountable Care Organizations within the sector to increase its efficiency of functioning. With the ACA up and running, the health sector seems to have a much better chance of improvement, however this wasn’t always so. Body President Harry Truman initiated the idea of a socialized healthcare program in the United States in the period 1945-48 but was put down by the American Medical Association (AMA). However, Medicare was finally made operational in 1965 under President Johnson’s socialist regime. (Oliver, Lee and Lipton, 2004). From the end of the 1960s to the end of the 1990s prescription drug coverage was never an independent factor that fell under the responsibility if Medicare. It was only until the end of the Clinton regime that this issue came to light. Towards the end of 2003, President Bush added the coverage of prescription drugs under Medicare which was one of many other changes to the organization. The implementation of these changes will increase tax burden on the population by roughly in the bracket of $400-550 billion in the future. The population had a 60/40 negative/positive stance about the new reforms respectively. (Oliver, Lee and Lipton, 2004). There was a gigantic increase in the price of medical drugs around this time and Medicare’s expenditure which used to amount to $700 million in 1992 was costing Medicare around $6.5 billion in 2001. Obviously, their costing system was hugely defected. (Oliver, Lee and Lipton, 2004). The explosive increase in the price of prescription drugs also allowed greater power to pharmaceutical companies who realized that on this scale the stakes were larger and politics came into play; since the drugs were too costly the federal government would have to sponsor their coverage. (Oliver, Lee and Lipton, 2004). Another issue that has remaine d persistent where American healthcare is discussed is that of the racial partiality with respect to adequate healthcare provision. In 1993, it was estimated that the life expectancy of African Americans was roughly 7 years less than that of white Americans. This difference was attributed to mortality rates and the differences in income distribution. But the truth according to research was that black Americans were not allowed as much health care as their white counterparts. (Bhopal, 1998). There are also language barriers to effective health care provision in the United States. A research paper describing this situation tells of a situation of this boy called Raul who spoke little English, his mother who spoke no English and was describing his condition to a doctor and the doctor who spoke very little Spanish. His mother was telling the doctor that her son had been dizzy the day before; the doctor took it to mean that Raul had been looking a little yellow. When confirmed from Raul, the doctor was told that his mother was saying that Raul had been

Paris - Gertrude Stein's Salon Essay Example | Topics and Well Written Essays - 250 words

Paris - Gertrude Stein's Salon - Essay Example Her greatest and lasting influence though was perhaps in her role as a collector of post-modernist art, and through the artistic salon she maintained in her Parisian home ( A and E Television 2010) . Together with her brother until 1913 when they separated, she played host to many writers from many different countries. Her artistic purchases helped to establish and to support now well-known artists such as Picasso and Matisse in their early years. The walls of her French home were almost invisible under the number of artistic efforts that covered them. Stein tried to bring the principles of Cubism and prose into her writing, which resulted in works which were not understandable to even intelligent readers, but at least she attempted to experiment, and so moved on literature from its Victorian state, and demonstrated that experimentation was at least possible. Her home was also open to various Americans visiting Paris such as F. Scott Fitzgerald. As Lewis points out ( 2012) her influence on literature by others , far outweighed the influence of her own output. Ernest Hemingway for instance received encouragement and tuition from her. Stein is perhaps remembered today more for her long relationship with Alice B. Toklas, but her art purchases are celebrated today. It is through these that from the 21st century we can look back to see what a huge change Modernism was for the artistic world. In 2011 her collection, now dispersed, was brought back together in San Francisco, more than 150 pieces, but not the work of unknowns as they were when first purchased. Stein helped these great artists to be recognized, and so helped to establish Cubism, Fauvism and Surrealism and for that she should be

Managing Business Organizations Assignment Example | Topics and Well Written Essays - 500 words

Managing Business Organizations - Assignment Example Your organizational culture is a key component of a person's willingness to become a part of the organization. Business politics starts with the gain of power within the firm. Avoiding politics in your organization can have negative effects. Successful management means to understand the importance of managing employees at all levels through leadership and influence, using strategies to convert your foes into your friends and Manage power and politics at levels. Managing communication is a very important role of all managers in the 21st-century work field. Nowadays with the increasing diversity and ever growing technology being able to communicate with the people in the organization and having a continuous and smooth flow of information is vital for the survival of the organization. (Source: www.rebeccamorgan.com) Decision-making steps help you to make the appropriate decisions with the information available. This process helps you figure out how to solve business problems, choose the best course of action to take, the consequences of decisions and the importance of individuals in the organization. (source: www.mindtools.com) In businesses, managers should now prepare themselves how to handle an increasingly diverse workforce and work effectively across globally. Multicultural Environment exists when people from all backgrounds work together, share knowledge, understand and cooperate with each other. (Source: www.chariscorp.com)

The origins of representative democracy Essay Example for Free

The origins of representative democracy Essay Who benefited from the Magna Carta? The English NobilityThe English nobility gained the most benefits from the Magna Carta, which established limitations on the power of the king. Which of the following was guaranteed in the English Bill of Rights? Freedom from taxation without representation. Whose ideas about government greatly influenced the men who drafted the Declaration of Independence and the Constitution? John Locke The writings of John Locke, a British philosopher of the Enlightenment period, had a profound influence on the Founding Fathers. What was the colonists’ primary complaint about the rule of the British Crown? The American colonists’ primary complaint was that they were subject to heavy taxes from the British Crown. Which of the following was a component of the Coercive Acts? Establishment of martial law, the requirement for the colonists to quarter British soldiers, the closure of the port of Boston, and the dissolution of the Massachusetts legislature were all components of the Coercive Acts. Which event directly resulted from the Coercive Acts? the First Continental Congress directly resulted from the Coercive Acts. Which section of the Declaration of Independence contains arguments on the right to revolution? Arguments on the right to revolution, based on the philosophy of John Locke, are found in the second section of the Declaration of Independence. Who was given the primary responsibility for drafting the Declaration of Independence? Thomas Jefferson was given the primary responsibility for drafting the Declaration of Independence. What were the main ideas expressed in the Declaration of Independence? The main ideas expressed in the Declaration of Independence were individual rights and liberties and the duty of the government to protect them. The Articles of Confederation specified that the United States would be which form of government? The Articles of Confederation specified that the United States would be a republic. What concerned the Founders in drafting the Articles of Confederation? Mob rule, arbitrary monarchical power, large territory size, and the ability of the people to check government power were all taken into account by the Founders when they drafted the Articles of Confederation. Which of the following was NOT a component of the Articles of Confederation? A bicameral legislature was not a component of the Articles of Confederation (Congress had a single chamber). What led the Founders to realize that the Articles of Confederation needed to be reconfigured? Crises like Shays Rebellion, the inability of the national government to control financial concerns and raise taxes, the disproportionate power held by the states, and the vulnerability of the new nation due to the lack of an executive all contributed to the movement to reconfigure the Articles of Confederation. As the Constitution was being drafted, who was most in support of equal representation in the national legislature? Small states such as Rhode Island most strongly supported equal representation in the legislature. Which of the following plans for representation was incorporated into the Connecticut Compromise? The Connecticut Compromise incorporated a plan calling for each state to be proportionally represented in one house of a bicameral legislature (the House of Representatives). What was Shays Rebellion? Farmers in western Massachusetts, angry that their lands were being foreclosed upon for debts, shut down the courts and stormed an arsenal. The Constitution was ratified in the year? The Constitution was ratified in 1788. The Bill of Rights was ratified in the year?1791 How many terms did George Washington serve as president before leaving office? George Washington served two terms. Marbury v. Madison confirmed the Supreme Courts power to declare laws passed by Congress unconstitutional. What did the case involve? Marbury v. Madison concerned a dispute over William Marburys appointment to a government post. Debates at the Constitutional Convention surrounding the executive branch included which of the following? Debates surrounding the executive branch included both how many executives should serve and how to elect the executive. The Constitution differed from the Articles of Confederation in that itThe Constitution differed from the Articles of Confederation in that it gave Congress the power to establish a national court system. What did it take for Virginia and New York to finally agree to ratify the Constitution? New York and Virginia agreed to ratify the Constitution only after the Federalists promised to include amendments clarifying the limits on government power (the Bill of Rights). Chapter 1. The Founding Constitution Study Questions: Key Terms: Great Compromise (or Connecticut Compromise) The Great Compromise was an agreement made among the delegates to the Constitutional Convention that the American government would have two houses in Congress: the Senate where each state has two Senators, and the House of Representatives where each state has a number of Representatives based on population. The Great Compromise ended one of the most serious disagreements among the new states. Small states felt that all states were equal in stature and that if Congressional representation were based upon population, they would be outvoted on everything. Large states felt that populations should determine how many representatives a state should have, because they were afraid that they would be outvoted by the small states. This disagreement was preventing the Constitution from being adopted. In order to move forward on the Constitution, the states compromised and made Congress as a bicameral legislative body. Without the Great Compromise, there might not be the Constitution or US Government as we know it today. Background: Two plans were put forth during the Constitutional Convention to create the new branches of government. The Virginia Plan wanted a strong national government with three branches. The legislature would have two houses. One would be directly elected by the people and the second would selected by the first house from people nominated by the state legislatures. Further, the president and national judiciary would be chosen by the national legislature. On the other hand, the New Jersey Plan wanted a more decentralized plan amending the old Articles yet allowing for a somewhat stronger government. Each state would have one vote in Congress. The Great Compromise combined these two plans creating our current legislature with two houses, one based on population and elected by the people and the other house allowing two senators per state being appointed by state legislatures. (Direct election of Senators began after the 17th amendment was ratified in 1913.) Bicameralism a legislative body having two branches, houses, or chambers 3/5ths Compromise Three-Fifths Compromise: slaves would not be counted as whole persons for the purposes of representation, but they would not be excluded from the population count either. Instead, a slave would be counted as three-fifths of a person. In this way, large Southern slave states would not be overly advantaged in representation in the lower house of Congress, but they would be recognized for their population size. However, besides allowing greater representation for states with large slave populations, the Constitution did not address the institution of slavery in any other way. It would take 80 years and the bloody Civil War for the nation to fully eradicate slavery and recognize African Americans as free persons with rights to citizenship. Even then, it would be another century before African Americans in the South would enjoy equal access to voting and be allowed to serve as members of a jury. Separation of Powers Separation of powers, therefore, refers to the division of government responsibilities into distinct branches to limit any one branch from exercising the core functions of another. The intent is to prevent the concentration of power and provide for checks and balances. The traditional characterizations of the powers of the branches of American government are: * The legislative branch is responsible for enacting the laws of the state and appropriating the money necessary to operate the government. * The executive branch is responsible for implementing and administering the public policy enacted and funded by the legislative branch. * The judicial branch is responsible for interpreting the constitution and laws and applying their interpretations to controversies brought before it. Forty state constitutions specify that government be divided into three branches: legislative, executive and judicial. California illustrates this approach; The powers of state government are legislative, executive, and judicial. Persons charged with the exercise of one power may not exercise either of the others except as permitted by this Constitution. While separation of powers is key to the workings of American government, no democratic system exists with an absolute separation of powers or an absolute lack of separation of powers. Governmental powers and responsibilities intentionally overlap; they are too complex and interrelated to be neatly compartmentalized. As a result, there is an inherent measure of competition and conflict among the branches of government. Throughout American history, there also has been an ebb and flow of preeminence among the governmental branches. Such experiences suggest that where power resides is part of an evolutionary process. This Web page provides resources for legislators and staff to use in addressing separation of powers issues. It organizes them into broad categories and links to a diverse set of resources to illustrate how the doctrine applies to specific issues under each category. The resources include law review articles, court cases and legislative reports.

Naturalism A Movement In The European Drama English Literature Essay

Naturalism A Movement In The European Drama English Literature Essay On the other hand, parallel to Naturalism, another movement was born; Realism. It was a general movement in the 19th century theatre that developed a set of dramatical and theatrical agreements, in order to bring a greater loyalty to real life, to texts and performances. Realism began first in Russia and then it spread in the rest of Europe. Also, the beginning of both Realism and Naturalism happens at the same time as the scientific revolution. Realism of 19th century is connected to the development of modern drama which it began to exist in 1870, with the work of the Norwegian dramatist, Henrik Ibsen. So, the main representatives of Naturalism and Realism are the following: Balzac, Flaubert, Emile Zola, Henrik Ibsen, etc. During Naturalism there were two different literatures: the stage and the novel. In France, for half a century, there were two different styles: the theatrical style and the novelists style. These two styles had nothing in common and a subject which could be put in a book, could not be placed on the stage. In the beginning, we could could in French stage dialogues only for two people, unformed pieces of work, which performed in the public square. But as time passed, halls were built and tragedy and comedy born . M. Victorien Sardou is the actual representative of the comedy with plot. He is the inheritor of M. Scribe. Victorien Sardou removed all the all tricks and put new ones. He is one of the workmen of his period, who work toward their strength for a formula which other people dont have the genius to carry out in its completeness. His work was important and he gave to the public a taste for life and reality. M. Alexandre Dumas fils had done a better work. He is one of the most skilful workmen in the Naturalistic period. We can say that to him, we owe the physiological studies on the stage. Even if he was a bit unmeasured in some points, because of him the play became a problem that had to be solved. Finally, Dumas never used truth in his plays. During the 19th century, the dramatic author is enclosed in a strict frame: he must pay attention in all sorts of necessities. He has to provides truth evidences and try to persuade the audience that what he watches can really happen to anyone. But unfortunately, the theatre wasnt always acceptable from the audience. There have been many rejections of great plays, such as Ghosts from Ibsen- because critics thought that he talks about themes that are abandoned in their society (like syphilis, open relationships between men and women, etc). Actually, I believe that this reaction from the critics -but also from the audience- is accepted, because the themes that playwrights used, were pretty pioneer for that period and for their way of living. Of course the facts that they used happened in reality, but it was pretty unusual to touch themes like these on theatre, and that really socked them in the beginning. But as he can see afterwards, they overcame this way of thinking. At the same period in France Andre Antoine (1858- 1943) continued the great work of Emile Zola and Henrik Ibsen, to France and he opened there the first theatre of Europe, which called Theatre-Libre. His production of Ghosts was the first recorded production of Ibsen in France, but unfortunately they pronounced it a failure. After this, Antoine became a director and he tried to make some modifications in the field of direction. He also became well-known for his stage settings. Finally, Antoine tried to apply a new stage philosophy- that he produced- but not only to the new realistic plays, but also to the classics ( Aeschylus, Sophocles, Shakespeare, etc). Eventually, his productions became very famous. In Germany Otto Brahm (1856-1912) inspired by Antoines Theatre-Libre, open his Freie Buhne in Berlin in 1889 and his first play production was predictably Ghosts by Ibsen. He was for ten years a scholarly critic in Berlin and he was also Germanys leading advocate of Zola, Ibsen and the Naturalistic movement. Brahm, unlike Antoine, was assisted by well-educated actors and directors. Also, he tried to apply his new methods to the classics plays (as Antoine did) without looking back to the results of the previous. He believed that the classics had to live and change with their audiences, because a play may be old but the art of drama is always new and immediate. As we can see, Naturalism and Realism had a big influence in the history and the progress of drama in all the European cities. There were rejections and juxtapositions as it was obvious for that period, but these facts, didnt make Realism and Naturalism to loose their power and their importance in the history of Theatre. Even today these two terms are famous to everyone; only from this you can see the great influence of them, not only in the Theatre, but in many fields of our lives. 1. A Sourcebook on Naturalist Theatre: Ibsens Naturalistic Drama Henrik Ibsens (1823-1906) development as a playwright can only be understood in terms of the cultural battle of Norwegian independence. There was a continuity in the most general thematic terms, between his earlier heroic drama and his naturalistic work. Ibsen would like to represent reality in all of his plays and give to the audience/reader the impression that everything that appears in the play can really happen. In order to succeed this, he used three (3) main things: a) the stress of modernity, b) the individualization of even minor characters, and c) the use of everyday speaking language. Ibsen also believes that the influence of the play has to do with the spectator and the sense of feeling as if he/she was listening, looking at events that do happen in real life. In some plays (e.g.: Ghosts) the critics called him responsible for the opinions expressed by a character in the play and also that the book represents nihilism. But as he replied, nothing really happens. Furthermore, Ibsen had a practical experience as a theatre-director and this helped him with the writing of his plays and the way that he should represent Naturalism in the stage. Finally, as E.F.S. Piggott wrote, all of the characters that Ibsen used were morally deranged, the heroines were dissatisfied and had problems with their marriage, and men/heroes were all villains or foolish. 2. Ibsens Realistic Aesthetic Some of the major realists of 19th century are: Ibsen, Flaubert, Henry James, Balzac, Dickens, George Eliot, etc. all of them have differences between them. Here Ibsen talks about the Realistic Aesthetic. First of all, in literature, the realistic aesthetic focus on reality and downgrade the main subject. Realism maintain that any any subject is suitable to be used, if it represents reality. In other words, the new attitude in realism and naturalism, elevates arts above the subject and the artist is the one who made the subject important. In Flauberts work, the aesthetic dimension is being used very much,especially with irony (like Ibsen). For Ibsen Realistic aesthetic, the old form of drama had been stopped to be valid. Therefore, the struggle of the human spirit, in order to achieve greater authenticity as it moves forward, had to take up and abandon one spiritual drama after another. Finally, the Realistic aesthetic (for Ibsen) can be derived into two more things: a) a highly critical or sceptical attitude towards conventional ideas of reality, and b) from a number of causes (philosophical, moral, historical, social, etc), which undertake a posture of animosity, quickly reciprocated, towards conventional society. Naturalism on the stage- Emile Zola (1840-1902) Emile Zola talks about Naturalism and the meaning of it, about its representatives, novels and theatre of that period, and their characters. He also talks about the novelists of Naturalism and the great evolutions of the stage in France. Zola believes that naturalism exists from the first time that a person began to write. He also insists that naturalism as we know today, began from the savants who had worked like the poets. So, one day they decided to experiment, before they conclude. They abandoned supposed truths and they used analysis, rather than synthesis. This was an evolution for that time. So, the same happened in literature: there were only real characters, a true history of each one and the story of daily life. During Naturalism, novel and stage had nothing in common (especially in France) and a subject that could be put in a book, couldnt be placed in the stage. Balzac and Stendhal were first in the Naturalistic novel, and then Flaubert and, MM Edmond and Jules de Goncourt continued their work. Finally, in the French stage, we meet Victorien Sardou, Alexandre Dumas and Emile Augier who had a great impact in the Naturalist stage of France (each one for a different reason). Naturalism, Realism and The New Wave à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ Naturalism and Realism Some people believe that Naturalism is virtually synonymous with realism. Even Emile Zola (one of the earliest champions of Naturalism) often used the terms interchangeably for Naturalism and Realism. But the New Wave mentioned that Naturalism and Realism different and each one represented two different formal projects. Also, the movement which moved beyond naturalism rejected Naturalism as a particular tradition of theatrical practice and this moved also to the directors, critics and also the writers. In the post-war context, Naturalism was quite a shorthand for the practices of the theatre before 1956, the chosen form of the directors, dramatists and critics that associated with it. Arnold Wesker, one of the most associated with naturalism writer, argued that: Naturalism (and also Realism) doesnt really exist, its an impossibility, because reality is quite obviously every minute detail. Furthermore, one of the main objections to Naturalism was that placed in a second importance questions of form and method. Finally, as Stanislavsky criticised his own work in terms of the defence of Realism and Naturalism, he said that Realism in art is the method that helps to select only the typical from life. If someone is Naturalistic in the stage, it only shows that he/she is not still able to talk about and perform historical and social essence of events and characters. 5. Realism and Naturalism The beginning of Naturalism and Realism happens at the same time as the scientific revolution. The new play was against the romantic form of drama, which was very popular during 19th century. Some of the main representatives of naturalistic and realistic novelists are: Balzac, Flaubert, Zola, Ibsen. When Realism arrived many people seemed to be socked by this, because they were used to the romantic movement, which was different. Realism tried to put on the stage only the things and facts that we can observe in our real life. Emile Zola (1840-1902) was the first who described a naturalistic theory in literature. His novel, Therese Raquin (1873), is the first milestone of the movement. Zola believed that everything had to be real in theatre, in order to persuade the audience. This would happen with characterizations, ordinary people as protagonists, correct use of language and dialogues. Henrik Ibsen (1823-1906) was a playwright who wrote A Dolls House (1879) and Ghosts (1881) both well known for different reasons. In the same period in France, Andre Antoine (1858-1943) opened the Theatre-Libre (1887), where Antoines production of Ghosts was the first production of any play of Ibsen in France and it pronounced a failure. In Germany, at the same time, Otto Brahm (1856-1912) inspired by Antoines theatre, he opened in Berlin the Freie Buhnel Theatre(1889), where his first production was also Ghosts. BIBLIOGRAPHY: Class Handout. Realism and Naturalism Innes, Christopher. A Sourcebook on Naturalistic Theatre. Routledge: London, 2000 Johnston, Brian. Text and Supertext in Ibsens Drama, University Park,PA; London:Pensylvania State, University Press, 1989 Lacey, Stephen. British Realistic Theatre: The New Wave in its Context 1956-1965. London; New York Routledge, 2002 Zola, Emile. The Experimental Novel and Other Essays, translated by Belle M. Sherman. New York: The Cassell Publishing Co., 1893

Environmental sustainability

Environmental sustainability ABSTRACT Universities, as centres for training responsible and knowledgeable humans, prepare students to respond to the intellectual, social, and personal challenges that they will face in community. To this end, universities will take use of various resources. In this regard, the question which rises is to what extent the world leading universities take their environmental responsibility into consideration and how committed they are to environmental sustainability. This paper aimed to explore this issue by studying the world top 10 ranked universities. The study sample included Harvard University (US), University of Cambridge (UK), Yale University (US), University College London (UK), Imperial College London (UK), University of Oxford (UK), University of Chicago (US), Princeton University (US), Massachusetts Institute of Technology (US), and California Institute of Technology (US). The required data was collected through the content analysis of the websites and annual reports of the mentione d universities. Findings of the paper showed that all the studied universities were involved in a number of various environmental activities and were committed to their environmental responsibilities. The findings of the paper can be a benchmark for other universities. Since the environment is an important pillar of corporate social responsibility (CSR) and vital part of sustainability, the findings have important implications for CSR policy of universities. INTRODUCTION All humans have a moral obligation to preserve the planet and there is no excuse for doing nothing to improve the environmental state of the globe. This also applies to institutions of higher education (Christensen et al., 2009). Organizations such as companies or universities are usually responsible for the severe environmental degradation we have witnessed (Alshuwaikhat and Abubakar, 2008; Hoffman and Woody, 2008; Haden et al., 2009). Nowadays, higher education institutions can cause significant environmental impacts (Jabbour, 2010). Many of them, due to their large size, expressive movement of people and vehicles, high consumption of materials, and strong development of complex activities, may be considered as small towns (Alshuwaikhat and Abubakar, 2008). Therefore higher education institutes have a great environmental responsibility toward society. This could be through training graduates with suitable environmental knowledge as well as environmental plans and programs to reduce waste and preserve environment. Now, the question which arises is how aware universities are toward their environmental responsibilities toward society. To answer this question, this study will investigate the issue among world top 10 universities through reviewing their website content and annual reports. Although previous studies have been conducted in this area, they are mainly case studies considering only one university. This study, however, considers 10 International universities at the same time and tries to provide a general picture of how aware and responsible world top universities are toward environment. Since the environment is an important pillar of corporate social responsibility (CSR) and vital part of sustainability, the findings of this study have important implications for CSR policy of universities. ENVIRONMENTAL SUSTAINABILITY IN UNIVERSITIES Sustainability is a pattern of resource use which meets the needs of the present without compromising the ability of future generations to meet their needs. The main idea of sustainable development is to achieve the lasting satisfaction of human needs. Environmental management may be defined as the study of all technical and organizational activities aimed at reducing the environmental impact caused by a companys business operations (Cramer, 1998, p. 162). Although initially targeted for companies, this definition can also be applied to service sector and universities. Universities apply various resources to provide quality education for students. This, in turn, will cause impacts on the environment. Several simple examples of these impacts are electricity consumption, production of waste and CO2 emission caused by daily printing of large numbers of papers. A number of dimensions define environmental management practices (Aragà Ã…’n-Correa, 1998; Klassen Angell, 1998; Klassen W hybark, 1999). As Cà ©spedes-Lorente et al. (2003) mention, Peattie and Ringler (1994) drew a distinction between software and hardware environmental activities. Software activities are those focused on organizational issues such us systems, procedures, audits and manuals, whereas hardware activities are concerned with technological change to reduce the environmental impact of the firm. Environmental sustainability refers to the environmental actions or impacts of what we do. There are a number of studies considering the issues of sustainability and environment in higher education. A study by Wright (2010), examined how a cohort of university presidents and vice-presidents in Canadian universities conceptualize sustainable development, sustainable universities, the role universities play in achieving a sustainable future, key issues facing the university, and the barriers to implementing sustainability initiatives on campus. They showed that although the majority of participants we re well versed in the concept of sustainable development, they were less familiar with the concept of a sustainable university. However, majority of them were dedicated to having their university become more sustainable. The participants also listed financial predicaments, lack of understanding and awareness of sustainability issues amongst the university population, and a resistance to change as the main barriers in the path of sustainability. Pollock et al. (2009) also insisted that complex and ineffective governance, traditional disciplinary boundaries, and the lack of a shared vision at academic institutions often hinder universitys progress toward leading the world to a more sustainable and desirable future. Furthermore, a study by Rauch and Newman (2009) in Yale University explored how an institutional target can lead to greater community action and long-term commitment than if no specific target is established. METHODOLOGY Similar to a related study by Capriotti and Moreno (2007), this paper used a content analysis methodology to analyze the websites of the top 10 world universities ranked by Times Higher Education (THE, 2009). This research studied the content of the university official websites and tried to identify universities environmental practices, procedures and plans. To this end, we have reviewed all the related web pages of the universities (including news, media, department web pages, etc.) and not just direct links from the homepage. The study sample included Harvard University (US), University of Cambridge (UK), Yale University (US), University College London (UK), Imperial College London (UK), University of Oxford (UK), University of Chicago (US), Princeton University (US), Massachusetts Institute of Technology (US), and California Institute of Technology (US). FINDINGS AND DISCUSSION The findings of this research shows that world leading universities are in some way or another involved in environmental practices and committed to their environmental responsibility. Table 1 summarizes the diversity of the areas which these universities are involved in. Table 1 Environmental practices of studied universities Environmental Practice 1 2 3 4 5 6 7 8 9 10 Reduction of greenhouse gas emissions a a a a a a a a a a Reduction in the use of fossil fuels and increase in the use of renewable resources a a a a a a a a a a Waste recycle and management a a a a a a a a Reduction of water use a a a a a a Green buildings and environmentally responsible architecture a a a a a a a Running an specialized environmental centre/ network a a a a a a a a a a Reduction of the environmental impact due to the use of paper a a a a Increase of environmental awareness among staff students a a a a a a a a a a Minimisation of environmental impact due to materials and services used by the university a a a a a a a a Minimisation of environmental impact due to travel a a a Maintenance of university sites in an environmentally sensitive way a a a a a a Green purchasing for university procurement a a a a a 1: Harvard University (US), 2: University of Cambridge (UK), 3: Yale University (US), 4: University College London (UK), 5: Imperial College London (UK), 6: University of Oxford (UK), 7: University of Chicago (US), 8: Princeton University (US), 9: Massachusetts Institute of Technology (US), 10: California Institute of Technology (US). With the growing concern on climate change around the globe, most of the universities are taking this issue into consideration. For instance, Harvard University monitors and publishes its greenhouse gas emissions statistics across its various schools in North America campus. As shown in their report (Harvard, 2008), the university managed to totally decrease its greenhouse gas emission to the amount of -2.3% in year 2008 compared to year 2006 in their North America campus. At Harvard, they also notice the issue of green buildings through defining Leadership in Energy and Environmental Design (LEED) projects. As mentioned in their environmental report (ibid.), LEED is a rating system for green buildings and provides a nationally accepted third-party verification that a building project meets the highest performance standards. Similarly, in University of Cambridge, a student network named Architecture sans Frontià ©res (ASF) considers the possibilities of a new socially and environmen tally responsible architecture. Through lectures and exhibitions, this network aims to get people thinking about how buildings can respond to the needs of society and the environment (Cambridge, 2007). Yale University also has an office of sustainability where they run various projects such as LEED rating. Similarly, California Institute of Technology utilizes the LEED standard to ensure its buildings meet and maintain a high level of energy, water and resource efficiency. In another instance, Imperial College London was recognised by the Chartered Institution of Building Services Engineers (CIBSE) for the efforts of the Facilities Management department to reduce its carbon production. Interestingly, University of Chicago has an interesting website called green guide where they provide information related to health and environmental topics at the University of Chicago and share tips with visitors on how to live a greener life (Chicago, 2006). The university also provided eco-tip of the month in its website. Overall, all the studied universities take their environmental responsibility seriously and are involved in this regard. CONCLUSION This study showed that world leading universities are aware of their environmental impacts and have taken necessary steps toward sustainability. Many of them have defined annual plans with objectives to achieve. This can be considered as a benchmark for other universities around the globe. However, the key to success of such plans is commitment from all levels of management specially top leaders. As discussed by Wickenberg (2006) and cited by Axelsson et al. (2008), the norm support given by the leaders of the universities is necessary and crucial to success in local implementation of sustainability plans. This is supported by the research of Christensen et al. (2009) who showed that in spite of adopting an environmental policy and signing an agreement to work for sustainable universities, Aalborg University (Denmark) failed to reach its objectives due to the lack of commitment from top management, the missing acceptance from technical staff, and a narrow understanding of the univers itys environmental impacts. Other universities and their leaders can benchmark these plans and culture to organize their own sustainability and environmental plans. ACKNOWLEDGEMENT The first author would like to thank Universiti Sains Malaysia (USM) for supporting this research through providing Vice-Chancellor Award. REFERENCES Alshuwaikhat, HM and Abubakar, I 2008, An integrated approach to achieving campus sustainability: assessment of the current campus environmental management practices, Journal of Cleaner Production, Vol. 16, pp. 1777-85. Aragà Ã…’n-Correa, J A 1998, Strategic proactivity and firm approach to the natural environment, Academy of Management Journal, Vol. 41, No. 5, pp. 556-567. Axelsson, H, Sonesson, K, and Wickenberg, P 2008, Why and how do universities work for sustainability in higher education (HE)?, International Journal of Sustainability in Higher Education, Vol. 9, No. 4, pp. 469-478. Cambridge, 2007, Resources: Volunteering opportunities, Retrieved on February 22, 2010 from http://webservices.admin.cam.ac.uk/outreach/pages/activities.jsp?category=50. Capriotti, P, and Morenob, A 2007, Corporate citizenship and public relations: The importance and interactivity of social responsibility issues on corporate websites, Public Relations Review, Vol. 33, No. 1, pp. 84-91. Cà ©spedes-Lorente, J, Burgos-Jimà ©ne, J D, and Alvarez-Gil, M J 2003, Stakeholders environmental influence. An empirical analysis in the Spanish hotel industry, Scandinavian Journal of Management, Vol. 19, No. 3, pp. 333-358. Chicago, 2006, Green Guide, Retrieved on February 22, 2010 from http://greenguide.uchicago.edu. Christensen, P, Thrane, M, Jà ¸rgensen, T H, and Lehmann, M 2009, Sustainable development: assessing the gap between preaching and practice at Aalborg University, International Journal of Sustainability in Higher Education, Vol. 10, No. 1, pp. 4-20. Cramer, J 1998, Environmental management: From fit to stretch, Business Strategy and the Environment, Vol. 7, No. 3, pp. 162-172. Haden, SS, Oyler, PH and Humphreys, JH 2009, Historical, practical and theoretical perspectives on green management: an exploratory analysis, Management Decision, Vol. 47, No. 7, pp. 1041-55. Harvard, 2008, Summary of Environmental Performance at Harvard, Retrieved on February 22, 2010 from http://www.provost.harvard.edu/institutional_research/Provost_-_09_36_39Green.pdf. Hoffman, AJ and Woody, JG 2008, Climate Change? Whats Your Business Strategy?, Harvard Business School Press, Boston, MA. Jabbour, C J C 2010, Greening of business schools: a systemic view, International Journal of Sustainability in Higher Education, Vol. 11, No. 1, pp. 49-60. Klassen, R D, and Angell, L C 1998, An international comparison of environmental management in operations: The impact of manufacturing flexibility in the US and Germany, Journal of Operations Management, Vol. 16, No. 2, pp. 177-194. Klassen, R D, and Whybark, D C 1999, Environmental management in operations: The selection of environmental technologies, Decisions Sciences, Vol. 30, No. 3, pp. 601-630. Peattie, K, and Ringler, A 1994, Management and the environment in the United Kingdom and Germany: A comparison, European Management Journal, Vol. 12, No. 2, pp. 216-225. Rauch, J N and Newman, J, 2009, Institutionalizing a greenhouse gas emission reduction target at Yale, International Journal of Sustainability in Higher Education, Vol. 10, No. 4, pp. 390-400. THE 2009, Times Higher Education, online, retrieved 09 December 2009, from http://www.timeshighereducation.co.uk/Rankings2009-Top200.html, Accessed on: December 09, 2009. Wickenberg, P. (2006), Norm supporting actors and structures at the very local level of implementation of sustainable development, in Holmberg and Samuelsson (Eds), Higher Education, in Drivers and Barriers for Implementing Sustainable Development in Higher Education. Education for Sustainable Development in Action (Technical Paper No 3), UNESCO Education. Wright, T 2010, University presidents conceptualizations of sustainability in higher education, International Journal of Sustainability in Higher Education, Vol. 11, No. 1, pp. 61-73. 2

Crime Essay example -- essays research papers

Crime Crime happens all over the world every second of every day. Thus making numerous amounts of victims. Crime victims are all around us even though we may not know it or think about it. According to the crime clock every twenty-five point three seconds a motor vehicle theft occurs. Have you ever thought what it would be like to walk away from you car, even after you have locked it, and to not be able to see it or the things inside it ever again? Motor vehicle theft happens every day in every neighborhood.   Ã‚  Ã‚  Ã‚  Ã‚  I never realized it prior to this assignment but I live with victims of crimes right in my own townhouse on school property. My housemate Anne was generous enough to tell me her story.   Ã‚  Ã‚  Ã‚  Ã‚  As Anne recalls it her story begins last semester when she borrowed her sisters car to get back to school. She remembers parking the car in the top commuter parking lot. Anne distinctly remembers locking the doors and heading down to her townhouse for the night. When Anne went to use the car Saturday morning it was gone. There was no car in sight. The first thing Anne did was go straight to public safety. They could not help Anne so she called the Reading Police Department immediately. The officers came about two hours later and made a report, leaving Anne with nothing to do but pray they find the car and the person who stole it.   Ã‚  Ã‚  Ã‚  Ã‚  Anne recalls the worst thing about the situation was having to call her sister and tell her the story. Anne’s sister Mandy truly understood and simply made a call to the insurance company to see if reimbursements were possible. Nothing else was heard about the car or the perpetrator until the Wednesday after the incident, almost a week later.   Ã‚  Ã‚  Ã‚  Ã‚  Mandy received a call informing her the CUMRU township police had found her car Friday night, immediately after the incident, crashed on the side of the road. Mandy of course inquired as to why she had not been contacted for so many days only to find out that the Reading Police Department had not put the theft into the computer system leaving all other departments unknowledgeable about the incident.   Ã‚  Ã‚  Ã‚  Ã‚  Overall, the victim here was truly victimized. Not only did Mandy have to pay for the impound fees from Friday to Wednesday because no one had known the car was found on Friday but she also had to cover all towing fees. The impound fees alone were over $300. Mandy ... ... any sort of compensation from the government that could be awarded to motor vehicle theft victims that are not covered under insurance. If not, possibly we should be looking into it. Obviously since no offender was located restitution is not an option. There should be some other way of helping out the victims.   Ã‚  Ã‚  Ã‚  Ã‚  There are so many ways to look at every crime. You can always think of a different point as to who was responsible for the crime or whether or not everyone did what he or she had to do to solve the mystery of the crime to the best of their ability. A lot of emotions are involved in any crime no matter how small. Whether or not anyone involved in any crime will ever be completely satisfied by the results or whether or not we ever decide in society as a whole who we are going to blame for crimes is uncertain. You can be certain that everyone just wishes it never happened to him or her. Its obvious that humanity as a whole would be much better off without crime however this is also obviously unrealistic!! â€Å"Every society gets the kind of criminal it deserves. What is also true is that every community gets the kind of law enforcement it insists on.† John F Kennedy

The Fulcrum and the Lever Essay -- essays research papers fc

I turn the key and unlock the deadbolt. It’s been a long day’s work. I have been working three jobs for weeks now. I come through the door of my tiny one-bedroom house and stare at the desk, piled high with debris: old junk mail, magazines, and a few bills. I keep thinking maybe on my day off I’ll clean this mess up, balance my check book and pay my bills. â€Å"But what’s the use?† I think to myself, â€Å"I have $210 left on my credit card, that’ll get me through another week.† Independence is what I wanted and that’s what I got. I have a car, a house, furniture, stocked cupboards, and plenty of I-can-do-what-I-want free will. I was working a lot, and sure was doling out a lot of dough, yet I felt atrophy kicking in. When I was dying to leave my parents house, I didn’t think that it would be like this. Going and doing whatever I wanted all the time was not something I did. Life cost money and the reality was kicking me in the stomach every time I walked in my front door and looked at my desk. â€Å"Where is that Consumers bill? How much money is left in my checking account? Do I even have any in my savings?† These thoughts break-danced in my head often. In a day where I see more commercials advertising credit cards, debt consolidation, and home mortgage lenders, one might find it hard to believe that debt can actually be a problem. Seeing those poor saps dance in a conga line screaming, â€Å"Freedom!† makes it that much harder to notice. With three maxed-out credit cards, and other debt in the thousands of dollars, I was one of those people screaming, â€Å"Save me!†   Ã‚  Ã‚  Ã‚  Ã‚  My life could go nowhere while I was struggling to make payments on three credit cards that I hadn’t even used in two years. One of my frustrations stemmed from the fact that all of this money was going to the credit card companies for things that I don’t even remember buying. With my student loan in deferment, I had only to worry about everything else. Working three jobs was not my cup of tea. The â€Å"American Dream† was killing me.   Ã‚  Ã‚  Ã‚  Ã‚  A lot of Americans are drowning in debt, with predators just waiting to add to the pile. Dave Ramsey, New York Times best selling author and financial advisor, says: Debt is dumb. Most normal people are just plain broke because they are in debt up to their eyeballs with no hope of help. If you're in debt then you're a slave, i... ...y Book. Holbrook, MA: Adams Media Corporation. 1999. Sylla, Richard. â€Å"American History Information About National Debt.† The Reader's Companion to American History. Houghton Mifflin Company. 20 May 2005. . Ramsey, Dave. The Total Money Makeover: A Proven Plan for Financial Fitness. Nashville, TN: Thomas Nelson, Inc., 2003. -----. More Than Enough: The Ten Keys to Changing Your Financial Destiny. New York, NY: Penguin Books. 1999. â€Å"The Debt To the Penny.† Bureau of the Public Debt: United States Department of the Treasury. 20 May 2005. . Waggoner, Darren. â€Å"Going Broke?: Younger Americans have a serious debt problem.   Ã‚  Ã‚  Ã‚  Ã‚  Not surprisingly, lenders and consumer advocates propose different remedies   Ã‚  Ã‚  Ã‚  Ã‚  for the credit crunch.† Collections & Credit Risk. 10.5 (2005): 21. Infotrac:   Ã‚  Ã‚  Ã‚  Ã‚  General Reference Center Gold. Online. 31 May 2005. Webster, Noah. Noah Webster's First Edition of an American Dictionary of the English Language. San Francisco, CA: Foundation for American Christian Education, 1995; Reprint edition 1 June 1967. Yaqub, Reshma Memom. â€Å"Swipe at Your Own Risk.† Parents. July 2005. 49-53.

Exploring Physical Activity and Health

Part 1: Health screening and physical activity (1200 words/60 marks)Pre-activity health screening is commonly undertaken in sport and fitness facilities. Scenario 1 (below) shows the results of a pre-activity health screening procedure for a male participant. Read Scenario 1 and then answer the questions underneath.Scenario 1Participant: GregGreg is 55 years old and runs his own company as well as managing a local women’s football team. During a routine health check, Greg was informed that he has high blood pressure and should take steps to address this. Since he stopped playing football himself Greg is currently very inactive and has therefore decided to join the gym at his local sports centre, to help to improve his health and with the intention of becoming fit enough to play in a local veterans’ football league.Health screening questionnaireGreg completed a PAR-Q (Physical Activity Readiness Questionnaire) and answered ‘no’ to all questions. In other wor ds, Greg had no known medical conditions that could be aggravated by exercise at the time of completing the questionnaire.Health screening – physiological measurementsAfter the PAR-Q was completed, Greg undertook a series of physiological measures. The results of these are:Resting blood pressure = 150/92 mmHgResting heart rate = 85 bpmHeight = 190 cmWeight = 105 kgBody mass index = 29.1Waist-to-hip ratio = 0.99Body fat percentage = 26% 1.Explain the reasons why pre-activity health screening is necessary. (400 words/20 marks) 2.Discuss and analyse Greg’s results. Your analysis should identify whether or not the results fall into healthy ranges and discuss the implications of this, with a particular focus on the risk of developing cardiovascular disease. (400 words/20 marks) 3.Outline how physical activity could have a positive effect on Greg’s health. (400 words/20 marks)Part 2: Health and safety legislation (800 words/40 marks)Read Scenario 2 and then answer the questions underneath.Scenario 2Bradley is a member of the gym at his local sports centre. He regularly uses the gym and has completed a gym induction and health screening. One day he brings his 13-year-old daughter, Jessica, to the health club to use the gym. The health club has a policy that under-16s are not allowed to use the gym and that no one can use the gym without first having a gym induction and health screening. Bradley and Jessica are fully aware of this policy. Although she is 13, Jessica looks much older and could easily be mistaken for being aged over 16. Jessica avoids completing a gym induction by telling the reception staff that she will just be using the swimming pool.While using a piece of gym equipment inappropriately, Jessica falls and breaks her wrist. The gym was supervised by one instructor at the time, whose response to the accident was immediate and appropriate. 1.What legislation governs health and safety in a sports and fitness facility, and how might th ese relate to this incident? (250 words/13 marks) 2.Discuss whether or not Bradley and his 13-year-old daughter, Jessica, would have a case for a claim for negligence against the facility. Explain the reasons for your answer. (550 words/27 marks)

Adam Smith`s American Dream: Of desire and debt by Peter C. Whybrow

The American dream is a complex notion that embodies traditions, social and personal values of people. This concept is closely connected with historical and economic development of America, its liberation movement and economic changes. Explaining the American dream it is possible to single out social, personal and economic dimensions that determine this concept. In the book â€Å"American Mania: When More Is Not Enough†, P. C. Whybrow tries to explain outcomes and consequences of the American dream for the entire population and a burden of debt faced by many Americans.Taking into account economic perspectives, American dream means opportunities for everyone to become rich and prosperous in spite of his background and origin. From the very beginning of American colonization period people see the continent as a special place where there is plenty of opportunity for someone to become wealthy. Today, it is possible to define the American dream from different perspectives, but in g eneral: the American dream is the idea that through persistence, hard work and self-determination people can achieve prosperity and high social status.This notion has created workaholic cults based on principles of the American dream. Following Whybrow (2005); â€Å"A polyglot nation of prodigious energy, we are held together by dreams of material progress† (p. 22). Consumerism has a great impact on the notion the American Dream. After the period of the Depression the reforms in the marketplace not only produced double-digit growth but also enabled ordinary citizens to nurture dreams and social networks that challenged official discourse and conventions through millions of daily commercial transactions.People received a chance to earn more and buy expensive goods. Their buying habits were transformed and became necessities. The workaholic cult makes the realization of American Dream simpler because new consumers created great demand for goods. A new version of capitalism bega n evolving in which creativity was not just perennial but constant, in which rapid-fire innovation and continuous improvement were the norm. Cultural changes had a great impact on the workaholic cult and customer wants.This process which took place in 1960s resulted in the development of the creative sector as an integral part of the American dream. Educational establishments were places where human creativity was cultivated and could flourish. Millions of Americans rather quickly acquired a steady job, a car, and a big house, and debts. Most of them had tried to achieve social mobility but failed limited by gender and racial prejudices, lack of education and financial support. Free-market capitalism supported (supports) a financial burden of struggling propositions.On the one hand, economic development led to increased possibilities of education and the opening up of a greater variety of life chances, but these chances were minor in contrast to high class opportunities. Also, rapid population growth of poor classes increased burden on the financial resources and social provisions reducing buying potential of a particular individual from poor regions. The ideas of prosperity enslaved many Americans who tried to test the American dream and achieve higher social status. Also, these ideas are heated by inequalities between the rich minority and the poor majority.Stressing the need to meet basic needs as the primary driving force towards development, sometimes imaginatively termed the basic needs approach, emphasizes that health and education are motors for productivity and that the basic needs of all sectors must be met. Today, the differences between middle class families and poor are inevitable supported by social and economic constraints and self consciousness of people. Following Whybrow â€Å"The scramble for â€Å"the dream† demands a lengthened workday, diminished sleep, continuous learning, unusual energy, and a high tolerance for financial insecu rity.To be â€Å"successful† is to be a multi-tasking dynamo† (Whybrow, 2005 p. 23). An American without a car and big house is an outsider, who is unable to settle his life. For this reason, millions of Americans take loans in order to meet the established criteria of prosperity. The main problem of Americans is that they spend more than they earn. This problem leads to large debts and psychological problems caused by hard working and financial pressure. The author explains that the debts and financial burden is a direct result of heavy advertising and fashion popularizing luxurious life style and prosperity.The author gives the following example of ‘modern’ advertisements: â€Å"t he photographs highlight the vehicle’s interior, a rich brown leather interior. â€Å"Think of it as chocolate, as another sweet spot in your life,† is the drift of the spin-doctor's advice† (Whybrow, 2005 p. 21). There is a false need fabricated by media an d advertisers popularizing luxurious life style and fashion. Most people become enslaved to the workplace prisoners, because they have to meet the highest possible standards established by media and society.The other problem is that people's occu ¬pations or market positions have abso ¬lutely no bearing on their self-understanding or interpretation of their social world and neither has any relation to their individual or collective actions, which are quite unpredictable on the basis of either. Social pressure is the main cause of financial debts and ‘free-will slavery’. â€Å"Many Fortune 500 companies, once considered havens of lifetime employment, have transformed themselves into profit-driven workaholic cults’(Whybrow, 2005 p. 22).If anything explains the goals people pursue it is the social conditioning they receive, high social classes are proud and seek power, the ordinary man is timid and seeks security. Most people do not understand that upward mobil ity is practically impossible for working class children and immigrants, because they cannot enter Universities and pay for their education. Also, â€Å"manic† is caused by racism and feminism organized via institutional frameworks especially within the state as part of the disciplinary power of state agencies like the police, but which is subject to ongoing contestations.Whybrow cites the example of a working mother who is enslaved and has no time for her daughter and family. The author comments that â€Å"It is the promise of special gifts and a magical holiday that finally proves convincing and, finishing the call, the mother sighs to herself and turns to reading† (Whybrow, 2005 p. 21). Most female employees are viewed as mothers and wives which create a glass ceiling for most of them, and force them to work hard for years to prove their professionalism and high level of responsibility.Also, the author underlines the role of technology and innovations in life of Ame ricans and their dreams. The great layer of information and varieties of technology become available now, but the present day situation is marked by such phenomenon as â€Å"technology stress†, which means that all technological advantages society is craving for are nothing more than ephemerally. In sum, the American dream and false social values resulted in the workaholic cult and financial burden for many Americans. Social and economic uncertainty creates new tensions while reinforcing existing ones.The basic principle of this process is that in social process systems, prosperity are interrelated with the human or social aspects. The basic social and economic processes such as competition, conflict, accommodation and assimilation lead to debts and financial pressure. However a consistent pattern is the great gulf that separates the rich from the poor, and the central role of the state in articulating the relationship between them. References 1. Whybrow, P. C. (2005).  "Adam Smith`s American Dream: Of Desire and Debt† American Mania: When More Is Not Enough. W. Norton & Company. pp. 21-48.

Coca Cola Market Segmentation Essay

Introduction Coca cola utilizes both internal and external marketing strategies to gain a competitive advantage over its competitors becoming a successful company with great earnings. Additionally, the company claims that the innovation is at the heart of everything they do add to their success. The company has segmented its market in terms of demographics, psychographic, geographic and lifestyle. Discussions After building a strong reputation and brand image, the Coca-Cola Company changed its name from Coke to New Coke in 1985 as they continued to offer customers a better taste. Demographically, although the company seems to focus on the whole population globally, its particular target is the young generation showing the energy giving element to the customers. According to world demographics 2013, 57.4 percent of the global population lies in the age bracket of 15-54 years of age. The statistics provide a clear indicator that the Coca-Cola focus on the largest demographic in the world with potential customers thus a right strategy to ensure sustainability and growth. In regard to family size, the company serve its in different bottle sizes for families to choose according to their sizes ranging from 200ml to 2 Liters pack (Global Functional Drinks Industry Profile, 2014). The Coca-Cola Company practice geographic segmentation in terms of regions. Through the price remains constant in all parts, the brands vary according to the weather of the region. For example, in Hong Kong during summer season Coca-cola has a unique brand called freezing coke (Global Functional Drinks Industry Profile, 2014). The strategy ensures continued brand loyalty by providing all weather drinks at the same price. Further in terms of place of  consumption. Coca-Cola puts up vending machines in meeting terminus and stations to ensure access to all. Locally in states the company provides equal and continuous supply to the local shops. Low-income earners have access to returnable glass bottle with medium income earners having plastic non-returnable bottle and Coke tin for high-income earners. In psychographic segmentation, Coca-Cola distinguishes customers into different groups based on buyer’s values, lifestyle or personality. Although people share the same demographic group, they exhibit diverse psychographic profiles forcing Coca-Cola to design and manufacture products suiting personality. In terms of lifestyle, consumers portray different lifestyles. Coca-Cola Company presented a more portable packaging for their soft drinks in order to provide for the modern ever busy user. The company endows its products with brand personality in line with a particular consumer personality. Further in observing culture and especially the diet matter, Coca-Cola produced health conscious products such as Coke Zero and Diet Coke (Global Functional Drinks Industry Profile, 2014). Conclusion The Coca-Cola Company boasts of high market and business share globally. The company has continuously gained more profits through use of different marketing strategies and market segmentation. Through segmentation, the company has managed to ensure continuous customer satisfaction by providing goods and services that meet all the social classes. Sales wise, the company have continuously experienced increasing sales by increasing the benefits derived from each segment for their products and services. The trend also benefits from the ever increasing customer loyalty as a result of satisfaction. Through its franchising model, the company runs a successful business in non-alcoholic beverage industry globally. It stands to capture any new drink type in the market as it has done before. A slight decline in segment consumption attracts careful analysis from the company to dig down into the cause and innovative measures to curb such loss. References Global Functional Drinks Industry Profile. (2014). Functional Drinks Industry Profile: Global, 1-35.

Human Resource Management and Industrial Relations Department

An efficient work force is important to the overall success of any organization and this also has implications for the overall success of a country’s economy.Not only do organizations require adequate numbers of workers to fill essential positions, these workers need to be highly productive so that the organization makes optimal use of the capital it invests in labour. It is evident therefore that the overall productivity of the workforce will go a far way in determining the eventual viability of the organization.Analysts have tended to link worker productivity with increased living standards, arguing that increased efficiency leads to increased remuneration which therefore improves individual as well as national living standards (Monthly Labour Review, 2007).The counter to this position is that employees who are producing below a certain minimum standard may affect the productivity of the entire organization, so much so, that organizational productivity decreases over time.In these days of harsh competition, organizations cannot afford to make such grave mistakes when it comes to recruiting new staff members. All current, new and aspiring employees must have in mind the vision and goal of the company and work towards their accomplishment in the most efficient way possible.Seeing the importance of a productive workforce in determining organizational success, it is evident that organizations have to adopt appropriate strategies to attract the best employees to fill all positions within the organization.While it is difficult to predict, at the initial stages, the level at which a potential employee will produce, it is essential that organizations ensure that mechanisms are put in place which ensure that the recruitment and selection process results in the hiring of employees that will contribute to the overall productivity of the firm by bringing to the job high productivity.Recruitment and selection of employees to a firm cannot be a light matter but must be dealt with by individuals who are themselves highly productive and committed to the overall vision and goals of the organization.Recruitment and selection are functions over which the human resource manager has universal control. It is this category of employees in an organization who are closely conversant with the overall goals of the organization and who are in the best position to decide on appropriate candidates for employment.Management is a process of effectively taking advantage of manpower, materials and resources as well as financial power, to realize the aims of an organization. Since the 1990s the science of management control has witnessed significant changes at both the governmental and organizational levels.The society seems now to be evolving from one that has traditionally been hierarchical to one that features plural management. Nowadays various managers function within a single organization to carry out certain specific functions, decentralizing control.Manage ment science as a field of enquiry developed within large corporations. In the western world the management control literature was piloted at the beginning of the 19th century by theorists such as Taylor and Fayol among others (see Taylor, 1911).In this early era control was seen as an essential aspect and function of management. Control primarily involved the management control of activities, cash flows, people, organizational units and managers. However, as time progressed, the concept of Human Resource Management emerged as an improvement on previous management control models.The HR department is the locus through which the organization is able to meet and sustain its employment needs. Continued and improved worker productivity is therefore one of the primary objectives of the HR department.This department needs to be aware of the organization’s employment strategy, in order to assist by looking for the right talents to help this strategy. It is becoming increasingly clear that the job market is much like the market for goods and services. Employee recruitment has therefore become a mechanism whereby potential employees market their capabilities on the one hand and businesses attempt to recruit the best workers in the particular field (Breaugh, 1992).At the same time, it is of outmost importance that the Human Resources are managed in the most effective way possible in order to achieve the final goal of management control.HR management, through processes such as recruitment and selection provides aspects that link its activities with the strategy of the business itself (McKenna & Beech, 1995). Recruitment and selection therefore represents the first step in the management control processes. Although successful recruitment and selection are not hereby means towards achieving successful management control, there must be a good recruitment and selection system in place to contribute towards this end.This dissertation will attempt to address the twin iss ue of recruitment and selection. Taking the form of a Case Study, this paper will explore and discuss the various methods and procedures of recruitment and selection being used in a specific company – the Yintao Golf Club Co., Ltd. located in China.Aspects pertinent to recruitment and selection, including job descriptions and interviewing practices will be examined in this case study. By examining a single, Chinese company, the researcher will be able to broaden understanding of the Chinese characteristics of HR management. The researcher will attempt therefore to produce an understanding of the nature of Chinese management control at a miniscule level.

Oil Price and Petrochemical Manufacturing in UAE Essay

Oil Price and Petrochemical Manufacturing in UAE - Essay Example The research investigates the immediate impacts that falling oil prices pose to UAE’s economy. It explores the effects of falling oil prices on UAE’s economy. The relationship between oil production firms and petrochemical producing industries are essential to the research. The research will investigate the impacts and effects of falling oil prices on petrochemical manufacturing in UAE. The falling prices risk the survival of petrochemical manufacturing industries that also contribute to the economic stability and income of UAE. The risked survival may render some of the employees in Petrochemical sector jobless raising the level of unemployment in the country. The unemployment crisis lowers the per capita within the country reducing the country’s Gross Domestic Income (GDP) in turn. Finally, the research will draft and recommend possible solutions to the effects of falling oil prices on UAE’s economy. The International Energy Agency asserts that the fall in oil prices translates into a cut in the production of petrochemical products. The effect of this is a retard in the growth of the petrochemical industries, which are also a major contributor to the UAE’s economy. OPEC reports that a fall in oil prices slows the global growth. A decline in the oil prices increases demand for oil products at the expense of petrochemical products. The source explains the manner in which falling oil prices undermine the competitive advantage of petrochemical products. The reduced competitive advantage lowers the total sales of the products endangering the firms.

Choose a company that you know well Essay Example | Topics and Well Written Essays - 750 words

Choose a company that you know well - Essay Example This project will try to look at the foundation, the mission and vision of the company and its history in the last five years (Shibaloy, 2011). The mission statement follows its philosophy that states: devoting the talent and technology to produce superior products and services that continue and contribute to better the global society. The vision is to â€Å"inspire the world and create the future† (Shibaloy, 2011). According to the founder, its name Samsung was used to denote a big, power and a numerous entity. True to its name, Samsung are legends in their won field having grown from a small company dealing with groceries, securities and to a multinational company owning all sorts of investment in the world ranging from electronic to health and insurance companies. The last decade has been a crucial moment for Samsung. They have extended their roots in technology deep down the spine of their competitors such as Nokia and Apple Company overtaking them through their massive innovations. This has, however, come not without a fair share of challenges. In 2000, a computer programming laboratory established in Warsaw, Poland was the start of its journey. The work began with set top boxes technology before advancing to digital TV and smartphones. According to statistics, Warsaw base is Samsung engine in terms of Research and Development Center. It has lead to the magnificent innovations which have seen it rise to a global company commanding a big market share in the electronic industry (Shibaloy, 2011). The company expanded its market by becoming the sole supplier of Rolls-Royce Trent combustor module used in Airbus A380. Samsung Company was also part of the engineering work of Boeing’s 787 Dream liner which derived some profits to the company. In the year 2010, Samsung publicly announced a ten-year growth strategy that was focused around five major businesses. Among the

Competing Through Marketing Assignment Example | Topics and Well Written Essays - 3000 words

Competing Through Marketing - Assignment Example zed basis to a point where additional promotions expenditures are already yielding diminishing returns; an agreement that has been spread all over states that markets should form good foundations that will help and bring forth successful marketing strategies and major activities (Baines, Fill and Page 2009, p217). The main purpose of market segmentation is basically to leverage scarce resources; more so it ensures that the major elements of marketing mix, distribution, promotions, products and prices are designed in a very special way that helps them meet the particular desired needs of different various customer groups. Organizations have very finite resources that do not allow them to produce possible products basically for all the people at all the times; normally the best thing that they aim at is basically to provide selected offerings for the selected groups of people and this is mostly most of the times. The process permits the organizations to focus on the particular consumer’s needs, in the most effective and efficient mode. The concept of market segmentation is associated with the product differentiation. Aiming at different market segments requires adaptation to a number of variations that need to be offered to satisfy those segments. If one adapts to a different version of providence, this may appease the different market segments (Baines, Fill and Page 2009, p218). A good example is the section of fashion retailing in which one might adapt clothing range so that the skirts are the most colorful, utilize lighter fabrics, and a very small hemline – this fashion style is most likely to appeal the younger women. If one decides to appeal the older women, then one might be required to change the skirts styling by utilizing darker heavier fabrics which have a long hemline. This is the strategy that was used by Marks and Spencer (M&S) to attract the young female shopper to their M&S stores and offer competition directly with Next and Debenhams for the

A critical analysis and evaluation of strategy development in the Assignment

A critical analysis and evaluation of strategy development in the global transportation and logistics industry - Assignment Example Rivalry among existing firms – Many organizations belonging to the same industry treat their competitors as rivals. This is so because organizations in the same industry competes each other for various factors which includes resources, customer base, and other associated factors which supports their business operation to gain competitive advantage. Bargaining power of suppliers – during high level of competition suppliers have numerous options for their customers which empowers them with capability to negotiate with their customer organizations on the cost of resources. Bargaining power of consumers – due to increase in number of companies offering same product the consumers gain power to negotiate the price of the product since they have numerous options of companies offering the same product at different prices. Potential development of substitute products – when a new product is launched in the market as a substitute of available products the competition level raises for the latter case (David, 2006, p.92). FedEx Corporation is involved with the logistic services and serves a vast area across the globe with strong logistics capabilities. In the context of the company Porter’s five forces model has several relevant points which the company has considered to meet the challenges of high competitive force posed by its competitors. The company since its inception has significantly performed strategic analysis to remain ahead of its competitors by identifying different crucial aspects of the business and industry requirements. Since the company is fully involved in transferring of goods from one place to another, the threat of new product as its substitute is low. To reduce the threat of high competition from its rival organizations FedEx has continually strengthened its core business requirement, i.e. logistics system to gain customers’ trust. The company faced the threat from the Postal Department in U.S. when people started availing their